Communities are constantly challenged by events in the world and events on the ground. Design works to stretch their resources, achieving vitally important goals with true economy of means. Design can be the change agent that
transforms them, puts them on the map, and gets them from good to great. It works for communities the same way it works for business. The need for strategy, the desire for robust solutions—they're just as strong, every bit as crucial. Gensler engages communities at many different points: emotional touchstones, places of learning and enjoyment, the settings of civic life. Our work for them also exemplifies our shared commitment to sustainability. Communities are in it for the long haul.

Communities rarely go it alone. They look to the private sector to contribute in myriad ways to the quality and vitality of urban life. These partnerships are mutually beneficial and reinforcing. They can be focused on buildings, on infrastructure, or on the lively, amenity-filled settings that activate the cityscape. Design ensures that they contribute directly to the quality and vitality of urban life. It provides the framework for managing growth, sustaining prosperity, and reviving economic conditions. Design works to help communities thrive.